And, according to analysts Canalys, demand for Microsoft Windows tablets including Surface RT and Pro fell to 3.5% market share in Q2 2013, down from 5% last Q. This is despite reduced price cuts.
Waning vendor support for RT spells more trouble for Microsoft, analysts are also warning.
Over 34 million tablets were shipped globally in Q2, a massive 43% year-on-year. Tablets now account for one third of all PC shipments.
Demand for iPad's declined 14% on same time a year ago, dropping to 43% marketshare.
The fall was blamed on iPads "aging portfolio."
Even if iPads get another refresh it will lack the "buzz" of previous launches, Canalys Analyst James Wang believes
Meanwhile the Android "chasing pack" are fast catching up - demand for Samsung's rose a whopping 294% - the Galaxy Tab and Note "phablet" maker now has 21% of total tablet market, or half of iPads share.
Other Androids Amazon, Lenovo and Acer each grew annually by over 200%.
The mini tablet trend - including iPad mini, Galaxy Note 8.0 is fast catching on. Almost 70% of tablets shipped last qr had a screen size smaller than 9", according to Canalys estimates
'When Apple does decide to refresh its iPad range it will not experience the buzz of previous launches,' warns Canalys Analyst James Wang.
'Tablets are now mainstream products and hardware innovation is increasingly difficult."
With branded Androids available for less than $150, the PC market has never been so good for consumers.