A 4SquareMedia Website

SECTIONS
> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> CES
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
Accessories
Broadband & Web Hosting
Components
Desktop PCs
Industry
Memory
Microsoft Windows
Monitors And Screens
Notebooks & Tablets
Platforms
Printers & Multi-Function
Security & Support
Software
Storage
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
PRODUCT REVIEW
> Featured Reviews
SERVICES
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
SUBSCRIBE
> Subscribe to Newsletter
> Subscribe to Magazine



Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound





SECTIONS / HOME OFFICE

Notebooks & Ultrabooks Have To Become Fashion Statements Claims Toshiba Boss

By David Richards | Friday | 19/04/2013

Toshiba who is fighting back from a downturn in demand for notebooks and desktop has moved to make Ultrabooks and PC's fashionable by launching a premium KIRA Ultrabook that comes in slick packaging and will be promoted in store via new stylish kiosks.

This will be followed up by what has been described as a "stunning" Windows tablet PC combination device along with several new notebooks that will be revealed early May in Australia.

Management from the Japanese Company believe that styling, the quality of components and materials along with the look and finish of a PC product has to change to compete with tablet and smartphones.

Mark Whittard, the CEO of Toshiba Australia, said that the market has changed and that PC makers "need to differentiate" their products he said. 

"Toshiba knows how to produce a quality product we have been doing it for decades, what we have to do today is make our products as appealing as a smartphone and tablet in the eyes of a consumer, they have to become a must have product".

He said that the devices today have to be "Super light, super thin and made from quality components". 

Click to enlarge

He said "There are three core devices that a consumer turns to today, a smartphone for communication, a tablet for browsing and the notebook. 

What we have to do is make that notebook or Ultrabook as appealing as a smartphone or tablet as it is the notebook that is the key workhorse for a lot of people. It has to perform and be functional while at the same time be attractive, they have to become a fashion statement". 

He said that one of the reasons why PC Companies have been struggling since the economic downturn was because their products were "not stylish or fashionable" he said that bulky notebooks simply fell out of fashion despite them being an essential device for people who use them for work and heavy duty PC functions. 

"People are buying more than one device and if we are to attract them to our devices we have to change not only the look and feel of device but the packaging and the way that they are sold to a consumer in-store. This is what we are doing with our new range".

He said that when the PC market started to decline as reflected in recent Gartner and IDC research many notebook manufacturers started to compromise the quality of their products as retailers demanded cheaper products.

He said that some manufacturers moved to make products using cheaper components and poor quality screens.

"Toshiba has been making notebooks for decades and it is critical that we continue to deliver superior design and high quality components. We will never move away from making and delivering a premium product. Consumers will always be prepared to pay for a premium product especially one that they can trust" said Whittard.
 
He said that Toshiba's new KIRA Ultrabook is a premium product that reflects everything that Toshiba stands for.

The device is made from high-grade materials and engineered with the latest technologies such as the first ultra-high resolution PixelPure display that delivers a crisper, brighter picture without the detection of pixels.

The AZ91 has a pressed magnesium alloy chassis and a new lightweight design. It comes in slick new packaging.

Whittard said that new ultra-high resolution display delivers a 90-per cent increase above standard HD displays - resulting in razor-sharp clarity for text and crystal clear viewing of photos, movies, and games.

Available in standard and touchscreen display, the KIRA touchscreen model utilise Corning Concore glass, a fingerprint-resistant and smooth 10-point multi-touch surface designed to maximise the Windows 8 experience. 

A new Harman Kardon stereo sound system is built into the device that is complemented by DTS audio processing.

In an effort to Improve resilience and internal stability, the new Ultrabook incorporates new Toshiba's AirFlow II technology, a thin multi-phase fan cooling system, as well as a stabilising hinge that increases the pliability of the lid when opening and closing the notebook and reduces screen bounce for touchscreen use. 

A high-capacity Li-Polymer battery is incorporated to let you work unplugged throughout the day with a long battery life rating of up to six hours, while a 256GB Solid State Drive and 8GB of 1600 MHz memory produce a fast and responsive experience. 

The device is powered by 3rd generation IntelCore processors has a  13.3-inch display and sleek frameless LED backlit keyboard are encased within its slight chassis, weighing from just 1.21kg or 1.35kg depending on whether you choose touch. 

Three configurations will be available featuring Intel Core i5 or Core i7 processors in price from $1799rrp (inc GST) - $2199rrp (inc GST).

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section





LATEST REVIEWS
New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5




SMARTHOUSE NEWSLETTER
Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

ADVERTISE
SmartHouse
reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

LATEST ISSUE
Smarthouse's
Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...