HP Runs Work Ethic Marketing Campaign Days After Being Fined $3M For Their Own Poor Work Ethics

Written by David Richards     22/07/2013 | 18:44 | Category: HOME OFFICE

Fined $3M recently for their marketing ethics Hewlett-Packard Australia now appears to trying to capitalise on their ethic dilemma by running a marketing campaign for a new HP tablet with a headline that says "Finally a tablet with work ethic".

HP Runs Work Ethic Marketing Campaign Days After Being Fined $3M For Their Own Poor Work Ethics

The four page HP brochure which appeared in various Australia publications was for HP's Elite Pad that runs Windows 8 Pro.

A HP marketing executive said that they could not comment as they had not seen the brochure.

Earlier this month the Australian Federal Court slammed HP for their own work ethics when were found to have made false and misleading representation to both customers and their own retailers, some who are facing further action by the Australian Competition & Consumer Commission.


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The Federal Court found HP had made false or misleading representations about consumer guarantee rights, including the terms of repairs, product returns and warranties.

ACCC chairman Rod Sims says this was an important case, because the actions were systemic across a large multi-national organisation.

What has not been explained is why HP thought it appropriate to raise the issue of "work ethics" in a product marketing campaign days after being fined a massive $3M dollars for their own lack of work ethics.