Optus: It's All About 'Data Sharing' (+ Beating Telstra)

Written by Oonagh Reidy     02/06/2014 | 11:07 | Category: HOME OFFICE

Telco fights off Telstra dominance, upping mobile allowances and offering data sharing.

Optus: It's All About 'Data Sharing' (+ Beating Telstra)

As Telstra continues to eat into its customer base, Optus announce new plans which it says undercuts Telstra and data sharing that is $5 cheaper than its biggest rival.

"Optus is revolutionising the mobile market. With these new plans, we think many customers will choose to ditch standalone mobile broadband plans for good," said Paul O'Sullivan, Optus Country Chief Officer, Australia.  

Optus today announced data sharing with up to five devices for $5 (per device), which lets you share internet from your mobile plan with a tablet, pocket Wi-Fi or USB modem.

The new plans are available from 10th of June. 

The Singtel-owned telco says this means no more chasing Wi-Fi hotspots or using battery-draining tethering, as rival Telstra is about to launch a massive WiFi hotspot service, nationally.  

Optus claims its new mobile plans are the best value ever - and cheaper than Telstra - adding more internet data, as appetites for mobile internet reaches record highs. 

My Plans start at $35 per month with 500mb data; $50 (1GB + 600 mins calls), the $60, $80 and $100 plans offer unlimited calls, texts and 2GB-5GB data. 

It is also offering data add-on's for $10 per 1GB. 

Optus plans appear cheaper than Telstra on pricing (many of Telstra plans start at $70 for higher end phones) and is similar to Vodafone Red plans in terms of allowances.  

Sim only

The telco also slashed the increasingly popular Sim-only plans by $500 (over 12 months usage) on the $60 plan which now costs $730 v's the previous $65 plan, it claims. The new plan has 5GB data and allows sharing with 2 devices. 

Optus claims the plan offers savings of over $500 over 12 months compared to Telstra's $105 Accelerate Sim-only plan. 

Recent figures show Optus customers base has fallen, as Telstra mobile base grew to record highs. 

Other Sim-only plans have also got a data boost with $45 and $60 plans offering unlimited minutes, texts plus higher 2GB and 5GB data. 

"Increasingly, customers don't want to be locked into a contract, and are happy with their existing phone. 

"Optus is the first major telco to deliver a great value SIM-only plan, with the added value of data sharing," said O'Sullivan. 

He said My Plan will continue Optus' mission to prevent 'bill shock'. 

"These are our best plans yet. We're confident our customers will love them and these plans will convince more consumers to join Optus." 

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