Intel Fires Up Tablet Artillery

Written by Oonagh Reidy     19/03/2014 | 12:05 | Category: HOME OFFICE

Chip maker ramps up tablet department, in a bid to capture marketshare

Intel Fires Up Tablet Artillery Daniel Anderson has been announced as Intel's Tablet Marketing Manager, Australia and New Zealand. It is a newly-created position and the appointment is effective immediately.

In the role, Anderson will be responsible for promoting Intel-based tablets across consumer and business markets. These include the likes of Samsung Tab 3, Lenovo Think Pad, and Toshiba Encore. 

Anderson says he is working to take Intel tablets "to the next level." 

His role will primarily be focused on identifying marketing opportunities that promote the benefits of Intel-based tablets, some of which appear to have failed to gain major traction, to date.  

"I'm looking forward to focusing on the tablet category and embracing the unique marketing challenges it presents. We're already seeing strong demand for Intel-based tablets in the market and I'll be working to take that to the next level as the supply of products grows."

Danielle Watts, Intel ANZ, National Marketing Manager, says "Dan's new role is a reflection of our commitment to growing our share of the tablet market in Australia and New Zealand."

Anderson has been with Intel ANZ since 2002, most recently as Enterprise Marketing Manager responsible for promoting Intel's products at the large business, government and education markets.

He has held various other marketing roles at Intel, covering public relations, advertising and internet marketing, and also managed Intel's largest relationship marketing program, the Intel Inside Program.

Intel also recently appointed Tablet Category Manager, ANZ, Corey Loehr, also a newly-created role.