|Telco no. 3 is continuing its war on bigger 2 rivals, by doubling data allowances to new customers who sign up to phone plan from today to 3 January, 2014. |
It is also offering double data to existing users who upgrade to a higher value plan - above $60. The doubling of data allowances applies to 12/ 24-month $60 plans or higher, Sim only, BYO plans over $45.
Vodafone said it doubled Internet allowances, as mobile data usage soars 61% compared to 2012.
So, a current Voda user on a 60 Plan with an allowance of 1.5GB will now get 3GB - provided they upgrade to $65 plan or higher - ie pay more.
The real value is if you are a new customer - you'll get double the data allowance for lifetime of your plan, starting at 3GB for $60 plan, 5GB on $80 cap.
One of the main reasons Vodafone launched the data deal is to lure users away from rivals Telstra, Optus, a spokesperson told CN, while other telcos are currently cutting their data allowances.
Vodanow claims the cheapest $60 plan in OZ on a 4G phone, with 3GB data (double that of Telstra, Optus, Virgin) - with iPhone 5S, Samsung S4 or HTC One, total of $700 value.
However, if you go for the Apple or Samsung you ll be charged $9 and $5 handset fee on top of the $60.
The telco anticipates high take up of the offer, "its a good deal compared to Telstra and Optus", the rep said. The move is likely to see existing consumers move to a higher plan - and pay more.
Voda's Chief Marketing Officer Kim Clarke hit out at rivals, saying: "We have increased our data allowances this year while the others have sat on their hands or gone backwards".
"There is an unfortunate industry trend to cut data allowances as a way of exploiting greater consumption, but we're not going to run with the pack".