A 4SquareMedia Website

> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
Broadband & Web Hosting
Desktop PCs
Microsoft Windows
Monitors And Screens
Notebooks & Tablets
Printers & Multi-Function
Security & Support
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
> Featured Reviews
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
> Subscribe to Newsletter
> Subscribe to Magazine

Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound


Samsung Expands Own Stores

By David Richards | Wednesday | 19/02/2014

Samsung Electronics who has quietly been expanding their own retail presence in Australia via their own branded retail stores or a store in a store concept is set to expand even further as the Company takes on Apple stores and potentally new stores from LG.

The Company who is currently expanding its retail presence in two of its largest markets-Europe and North America believes that consumers get better service at either a Company store or when served by a Samsung employee working in a Samsung store within a store. 

I have just got back from Europe where Samsung now has 31 stores, they also plan to open 90 kiosks inside mass retailers similar to JB Hi Fi and Harvey Norman.

Recently Samsung teamed up with Best Buy to set up 1,400 prominently displayed "store-in-store" kiosks, complete with Samsung-trained staff. In December, Samsung hired Tim Gudgel away from Apple, where he played a key role in designing Apple's retail stores. 

Unlike Apple, Samsung doesn't own the vast majority of its stores, instead, the company says it leaves management of its shops to outside companies, overseeing them to make sure the stores have a consistent feel. Apple, by contrast, is deeply involved in managing its stores-from interior design to on-site technical help.

The Wall Street Journal claims that Samsung's retail push comes amid increasing pressure in the smartphone market from a wave of new handset makers that sell lower-priced phones based on Google's Android operating system. In the fourth quarter, the company's profit growth slowed sharply due to stiff competition in the mobile market, where it derives the majority of its profits.
In March Samsung Australia will kick off a major marketing campaign for their new range of tablets which includes a 12" model that Company executives believe could replace the need for a notebook, currently Samsung retail staff are undergoing training as the Company is banking on tablets to replace lost notebook sales after the Company decided to exit the Australian PC market.

They are also looking to hold onto market share in the smartphone market and while Samsung doesn't disclose smartphone shipments, analysts estimated the company sold anywhere between 85 million and 87 million smartphones in the fourth quarter, giving it almost a third of the global smartphone market share. 

In the past, Samsung relied primarily on shelf space at mass retailers in Australia now the Company is pushing to achieve more sales via their own retail operations while also building their premium brand presence.

Executives know that Apple gained a reputation as a premium brand through its 420 global retail stores now the Australian operation of the Korean Company is trying to replicate Apple's success at a time when Apple sales are starting to slow. 

Apple's stores drew total revenue of $7 billion in the fiscal first quarter ended Dec. 28 and generated average revenue of $16.7 million per store. It had 21,000 weekly visitors, on average, to each store.

In Seoul alone, there are more than 100 Samsung stores. Samsung brand shops are also found across mainland China, Taiwan and Hong Kong. After first experimenting with "store-in-store" kiosks within retail outlets, the company is now opening more stores with its own logo, where consumers can try out its smartphones, tablets and cameras.

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section

New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5

Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...