The new product comes one week after the unveiling of a new, more colorful "Logi" brand, now Logitech is launching its first family of products under the new name. And while the company says Logi "goes well beyond tech," this first try sticks to something Logitech is very familiar with: iPad accessories.
Specifically, today marks the introduction of the Logi Blok family of cases for iPad Air and iPad mini - with durable, rugged designs that are meant to be dropped and withstand impacts from a maximum height of 1.8 metres.
Called BLOK the new range consists of a family of tough iPad cases.
Among the new offering from the old Logitech Company is the Logi BLOK Protective Shell, the Logi BLOK Protective Case and the Logi BLOK Protective Keyboard Case, the BLOK family features cushioned square corners designed to help protect an iPad.
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Logi who now describe themselves as a "design Company" said that the new cases protect an iPad even when dropped from 1.8m and onto surfaces as hard as concrete.
"The iPad is a powerful device. But people have dropped and damaged - or are afraid that they will drop and damage - the iPad, so they typically don't use it to its full potential," said Michele Hermann, vice president of mobility at Logitech.
"Until now, protecting your iPad from drops meant covering it with a bulky case that took away from the beauty and mobility of the iPad. Our designers worked with material experts to protect the most sensitive parts of the iPad without adding the bulk you associate with ultra-protective cases. With the Logi BLOK family of cases you no longer have to choose between protecting your iPad and having a beautiful case that allows you to enjoy all the functionality it has to offer."
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The cases' square corners have unique extra-absorbent polymers to give your iPad more protection where it needs it most, the corners. The absorbent polymer structure supports and flexes with your iPad upon impact, ensuring it can withstand drops from up to six feet high and survive surfaces as hard as concrete.
The Logi BLOK Protective Shell is available in black/red, red/violet or teal/blue for a suggested retail price of $49.95.
The Logi BLOK Protective Case for iPad Air 2 gives you the same drop protection as the protective shell, and adds an any-angle stand that firmly holds your iPad at any angle within a 50-degree range.
The stand adjusts to provide a comfortable viewing angle for activities that require your eyes to be on the iPad and your hands free. When closed, the screen cover helps protect your iPad screen from direct impact. The Logi BLOK Protective Case is available in black/red, red/violet or teal/blue for a suggested retail price of $99.95.
The Logi BLOK Protective Keyboard Case for iPad Air 2 is the all-in-one iPad case with four modes.
Use it as a protective shell for reading or browsing the web. Kick back its any-angle stand for hands free viewing. And when you need to type it offers a wireless, attachable or detachable keyboard that doubles as a screen cover.
The keyboard features a dedicated row of iOS? shortcut keys for comfortable typing. The Logi BLOK Protective Keyboard Case is available in black/red, red/violet or teal/blue for a suggested retail price of $149.95.
The Logi BLOK Protective Shell, the Logi BLOK Protective Case and the Logi BLOK Protective Keyboard Case are all expected to be available in Australia at the beginning of August 2015.