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Acer Has Another Crack At Trying To Make A Profit With New PC Range

By David Richards | Sunday | 05/05/2013

Struggling PC Company Acer who recently moved to selling their products direct from kiosks in Australia is set to launch several new touch-enabled mobile computers and tablets in an effort to cut their losses and falling market share.

The Taiwanese Company, that has a track record of launching "gimmicky" PCs in an effort to attract consumers, is set to unveil an Aspire R7 laptop, Aspire P3 Ultrabook, Iconia A1 tablet, Aspire V5 mainstream laptop and a new V7 Ultrabook.

It was only 12 months ago that Acer was trying to sell a dual screen Iconia notebook, prior to that the company took a stab at trying to get into the smartphone market, however their product offering was rejected by all of the Australian carriers and most retailers. 

Now the company, that reported a $116M fourth quarter loss, is attempting to take on HP, Dell Toshiba and Apple with another gimmicky portable device called the Aspire R7.
It features a 15.6-inch display connected by what Acer calls its Ezel Hinge. The Hinge allows the display to pop up and be used as a normal display, or be positioned within a 180-degree arc so even people opposite the user can see the screen.

In the past most Acer products that have been designed to be outside "the norm" have failed.

The FullHD touchscreen R7 is part of Acer's plan to reposition the company which has struggled to compete in both the tablet, smartphone and Ultrabook markets.

The R7 which is set to sell in Australia for around $1,000 is powered by an Intel Core i5 processor and has 6GB of memory, a 500GB hard drive with 24GB solid-state drive (SSD) cache, HDMI port, three USB ports and an SD card reader.

The Aspire P3 Ultrabook is about 0.75 inches thick, weighs just more1.3 kilo has an 11.6-inch touchscreen. Other features include a 60GB or 129GB SSD, Core i5 or Core i7 processor.

The Iconia A1 tablet features a 7.9-inch display and is designed to be used one-handed, Wong said. The device can be started up by touching the screen with five fingers, has a quad-core 1.2GHz processor and comes in 8GB or 16GB versions. The A1 will ship in June with the 16GB model priced at $199.

Acer closed out its introductions with the 11.6-, 14- and 15-inch V5 laptops and the 14- and 15-inch V7 Ultrabooks.

The V7 models feature touch displays; Core i3, i5 and i7 processors; and 1TB hard-disk storage or up to 256GB SSD storage.

The V5 models feature non-touch displays with the 14- and 15-inch models, but the 11-inch is touch-enabled. The two larger-screen models have the same feature sets as the V7 models, but the smaller is powered by a next-generation AMD dual- or quad-core processor and 500GB hard disk drive.

The V series is expected in Australia in June.

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