Dick Drops M&C Saatchi For Ideaworks

Written by Oonagh Reidy     13/05/2013 | 14:38 | Category: INDUSTRY

Goodbye M&C Saatchi, Hello Ideaworks

Dick Drops M&C Saatchi For Ideaworks

Retailer has dropped its old creative people for specialist retail ad agency Ideaworks.  

Dick Smith General Marketing Manager Cassie Wheeler said the retailer was "looking forward to having a strong retail focused partner on board and [she's] excited by the next phase for the brand and the IdeaWorks team starting a new journey with [Dick]." 

Retailer ad agency Ideaworks which has offices in Australia and NZ (as does DS) will be responsible for everything from retail marketing, advertising to store design & build. 

Its other agency accounts include Deals Direct, Westfield and LG. 

This is the latest change for Dick Smith which was sold to private equity group Anchorage Capital last year by Woolies, who found consumer electronics too unprofitable for its liking. 

Dick Smith CEO Nick Abboud said the company was " impressed by IdeaWorks' retail insights, fresh ideas and passion." 

Ideaworks boss Jon Bird also breathed delight about nabbing the contract.

"This is one of the region's most exciting retailers in the world's most exciting category. And their leadership team is first-rate. We can't wait to get going."

Breaking News

  • WD Raids NAS Market With Fast New 6TB Drive

    WD Raids NAS Market With Fast New 6TB Drive
    Western Digital has launched two new 5TB and 6TB "WD Red" HDDs and new "WD Red Pro" HDDs specifically designed for NAS storage devices, offering big improvements to overall drive performance and reliability consumer HDDs can never match.

  • Samsung Smart TV 2014 Review

    Samsung Smart TV 2014 Review
    The battle to deliver a new level of functionality has been stepped up by all manufacturers during the past year. Hisense has its Google capability, LG its new webOS software, so where is Samsung who via their Smart TV software set new standards for online TV platform sophistication in 2013.

  • Samsung Steps Outside The Box With Curved TV

    Samsung Steps Outside The Box With Curved TV
    When Samsung designers sat down to develop their new curved TV offering they faced a number of hurdles from what is the optimum size for a curved to what is the average size of a room where consumers watch a TV. The conclusions they came to resulted in the birth of a radical new TV that could well become the benchmark for TV's going forward.

  • Samsung Releases Curvy TVs

    Samsung Releases Curvy TVs
    The latest brand to latch on to the curvy TV craze is Samsung. The Korean AV heavyweight enters the market with its premium UHD LED TV range comprising three HU9000, series 9 models and two well-priced Series 8 TVs.