HP.com went on an anti Windows 8 drive this week, snubbing the newer touchscreen platform for its older version.
The PC giant launched a "back by popular demand" webpage on its US site, Hp.com, pushing Windows 7 PC's including Pavilion 15t-n200 and Envy notebooks, as well as desktops PCs in its online store, ahead of W8 computers.
Now, admittedly, HP are bound to be trying to get rid of old W7 stock, making way for the slew of W8 PCs to come, and has even slashed prices by 10-20%, to boot.
But, still, the world's No. 2 PC maker appears to be giving a definite precedence to Windows 7 with newer Windows 8 systems shoved to the end of the company's webstore. Perhaps it is looking at W8's uptake figures, which are less than stellar and a far cry from 7's popularity.
Even though Windows 8 PCs are more visible on its AU website, HP Australia also sent a keenly timed e-newsletter to subscribers this week, which it pushed both W7 and W8 PCs to XP migrants, but appears to give 7 a little bit more loving.
In an article entitled 'Choosing between Windows 7 or 8.1, the maker, was far more enthusiastic about the older non-touch Windows 7 - dedicating several paragraphs to rolling off all user benefits, despite it being over four years old, playing on its familiarity to users.
HP Oz were not available for comment at the time of writing.
"Windows 7 quickly loads programs, boots and shuts down on existing hardware. This translates into immediate cost savings. Windows 7 delivers simple navigation by resizing or making all open windows transparent, and includes multitasking features like thumbnail size preview icons accessible with one click," the article stated.
HP Australia, did however advocated Windows 8.1 upgrade, stating "among other enhancements, Microsoft is touting the introduction of a "start button" in Windows 8.1 - non-existent in Windows 8 - and the latest version's easier overall customization as features to drive users to 8.1. "
However, it warned readers "Windows 8.1 will likely require infrastructure upgrades to take full advantage of its new features (the long-term benefits figure to outweigh added short-term costs)."
Demand for the Microsoft touch based 8 OS has been tepid, and has been blamed for the slump in PC demand, globally. Last October it released the 8.1 upgrade, in a bit to lure towards the new ecosystem based on tiles, and promising to fix all 8's ailments.
The latest figures for the month of January from Net Applications
show, Windows 7 runs just under 50% of desktops, globally, with Windows 8 trailing on just over 6.8%. Soon to expire Windows XP runs one third of PC's.
By contrast, 7 released in October 2009 was one of the most popular releases, ever. And still is, by the looks of things.