And HTC who are struggling to make money from phones, are turning their attention to larger screen phablets (a phone come tablet), hoping to imitate success of Samsung's Galaxy Note range.
Supposed pictures of its One pahblet, leaked by @evleaks
suggest HTC 'T6' or 'One Max' looks like this.
The rumoured 5.9" phablet is a big brother to HTC One - the Android phone hailed by many as best smartphone around.
And it looks just like it, only over one inch larger screen with few other slight tweaks.