"Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro - especially among professionals - is leading more and more people to make the switch to Surface, like this," CVP of Marketing for Microsoft Devices Brian Hall said in a blog post.
"It seems like a new review recommending Surface over MacBook comes out daily," he wrote.
He's not alone - a senior Acer exec also criticized Apple over their new range of Macbooks back in November.
Microsoft says it's seeing similar demand for its Surface Hub.
"By the end of 2016, nine months since our launch, we will have shipped Surface Hubs to over 2,000 customers in 24 markets. The average deal size we see in the pipeline is approximately 50 units, but we've seen orders as large as 1,500 units to a large car manufacturer," Hall says.
They say they've ramped up Surface Hub production worldwide in order to try and meet the increased demand and are also introducing a try-and-buy program for EU and US resellers.
The Surface Studio (now shipping to Australia) starts at $2,999 for the basic models (which feature less RAM and processing power) and goes up to $4,199 for the high end model.
Meanwhile the new Surface Book comes in either a 256GB model starting at $2,399, the 512GB model costing $2,799 or $3,299 variant packing 1TB model.