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HOME OFFICE / NOTEBOOKS & TABLETS

Woz Slams New iPad Air

By David Richards | Thursday | 24/10/2013

Apple co-founder and soon to be Australian resident Steve Wozniak claims that the new iPad Air is not up to scratch and he would not buy one.

Wozniak slammed devices for not offering more storage claiming that the device is "over hyped".

Immediately after yesterday's launch event thousands went on Twitter describing the event as "underwhelming".

Since the unveiling opinion on social networks remains mixed but predominantly muted. 

Steve Wozniak claims the new iPads didn't meet his needs.

Wozniak said: 'Yes it's thinner but I wanted storage' adding he was tempted, but in the end emailed his wife saying he wouldn't be getting one. 

He recently said the film biopic of Job's life was 'fiction'. 

He also accused Ashton Kutcher, who played Jobs, of being 'disingenuous' and claimed a key scene was 'totally wrong'.

Yesterday Apple chose to stick with an almost identical design for its new iPad mini, aside from adding the faster A7 chip first seen on the iPhone 5S and a Retina display, which in fact makes the device thicker and heavier the device is identical to prior models of the iPad. 

The same A7 chip has been added to the fifth-generation iPad, now known as iPad Air, and the 9.7-inch model has been made thinner and lighter but lacks many more original features.

Apple claims the tablet market is now split between high-end products and budget devices, yet some observers believe 'the audience is not splitting, but rather spreading across the whole price spectrum.' 

Because of lack of  difference to prior designs analysts claim that this could result this could result in millions of current owners deciding to stay with the iPad they already own as opposed to buying a new one.


Apple chose to stick with an almost identical design for its new iPad mini, right, aside from adding a faster A7 chip and Retina display. The same A7 chip has been added to the fifth-generation iPad, now known as iPad Air, left, and the 9.7-inch model has been made thinner and lighter but lacks many more original features

Because the majority of the market sits below Apple's price points, Apple needs to 'do a great deal of work' to excite the mid-market and persuade them to switch up to Apple products claims European analysts. 


The Daily Mail claims that Apple was heavily criticised for not releasing the budget iPhone many had expected with the iPhone 5C last month, and some claimed Apple would ultimately suffer if it failed to attract emerging markets with a budget iPad, yet Wired.co.uk editor Nate Lanxon believes Apple may see things a little differently: 'Apple's cheaper tablet continues to be its older models, not new models created at cheaper price points. 

'The iPad 2, for example, remains on sale even though it's now years old; the non-Retina Display iPad mini also will be sold still, and it is these models Apple will use to encourage more price-conscious shoppers.'

Ben Wood, director of devices at CCS Insight agreed: 'By continuing to manufacture [older models] Apple is extending its product portfolio's reach. This is critical given increasing competition, particularly from players such as Amazon and Google.'

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