Samsung, Do Consumers Really Need 22 Different Tablet Choices From One Manufacturer? Some Say "Its Samsung Insanity".

Written by David Richards     16/06/2014 | 09:10 | Category: NOTEBOOKS & TABLETS

With the release of Samsung''s Galaxy Tab S tablet to a select group of journalists in Australia the gauntlet has been thrown down at the feet of Apple as war breaks out between the two vendors as to who has the best tablet.

Samsung, Do Consumers Really Need 22 Different Tablet Choices From One Manufacturer? Some Say "Its Samsung Insanity".
The real issue is do we need yet another tablet from Samsung who after failing in the PC market is doing its level best to not lose market share in the PC devices market.

IDG the publisher of Good Gear Guide in Australia have described the new release as "Samsung Insanity" in an article appearing in their Computerworld publication the publication points out that Samsung already has 11 different tablets in the marketplace and that "there''s just one problem" they said "The new tablets sit within a dizzying and often-overlapping device line-up that''s getting damn-near impossible for anyone other than Rain Man to navigate. ...It''s Samsung Insanity". 

In their current range are the following tablets and while they are not all sold in Australia they are available to buy online. 
. Galaxy Tab S 8.4
. Galaxy Tab S 10.5
. Galaxy Tab 4 7.0
. Galaxy Tab 4 8.0
. Galaxy Tab 4 10.1
. Galaxy Tab 4 Nook
. Galaxy Tab Pro 8.4
. Galaxy Tab Pro 10.1
. Galaxy Tab Pro 12.2
. Galaxy Note Pro 12.2
. Galaxy Tab 3 Lite

Click to enlarge

Then there are the 11 other Android tablets from the past that are available to be purchased. 

. Galaxy Note 10.1 (2014 Edition)
. Galaxy Tab 3 7.0
. Galaxy Tab 3 8.0
. Galaxy Tab 3 10.1
. Galaxy Tab 3 7.0 Kids
. Galaxy Tab 2 7.0
. Galaxy Tab 2 10.1
. Galaxy Tab 2 10.1 Student Edition
. Galaxy Note 8.0
. Galaxy Note 10.1
. Galaxy Tab 7.0

Journalist JR Raphael has been covering Android since the early 1800s he said in his Computerworld blog he writes "Choice is beneficial only when it means something. Flooding consumers with a billion overlapping variations of the same basic concept does little more than cause confusion and dilute your brand. Put another way, when faced with that menagerie of confusingly named and difficult to distinguish options, what''s a typical consumer going to do? You guessed it: Buy an iPad".

Scott Browning the Marketing Director at JB Hi Fi one of the biggest seller of iPads and Samsung Android tablets said that he was uncertain as to whether Samsung will strip additional market share away from Apple.

"Samsung is big on flashy events and PR but at the end of the day you need substance and sometimes this is lacking". 

"There are consumers who don''t want Apple and Samsung is growing market share in this space" he said.

Browning said it was only 12 months ago that Apple was doing a song and dance act about their PC''s "but where are they today, out of the market". 

He along with several analysts that SmartHouse has spoken to have said that Samsung tablets are expensive and that they expect these new tablets to "not be cheap". 

So is the new Samsung Galaxy Tab S worth forking out what will be in Australia at least $400 for the 10" model. Or would you do better buying a slick looking iPad that actually does have street cred. 

So let''s take a look at what''s on offer from both vendors. 


The Galaxy Tab S comes with an 8.4-inch and 10.5-inch Super AMOLED display. In contrast, the iPad Air comes in only a 9.7-inch, liquid crystal display (LCD). Some may prefer the 9.7-inch display for watching movies and TV shows.

Apple does provide a 7.9-inch iPad Mini as well, so it, too, is committed to choice with customers. I personally prefer a 7" or 8" tablet for everyday use and a larger tablet for reading and watching movies. 


Samsung pointed out during its recent Galaxy Tab S presentation in New York that only four Australian journalists were invited to that  an LCD screens drain battery life faster than AMOLED displays. The Korean Company who provided overseas journalists with press releases but not Australian journalists is not saying how many tablets they are actually selling in Australia Vs the Apple iPad. 

Samsung in an effort to create a difference between the two Companies tablet offering said that Apple''s display isn''t only a liquid crystal (LCD), but also utilises a backlight to power the display - which is why the company describes its display as an "LED-backlit Multi-Touch Display with IPS techn