SanDisk has launched its 512GB Extreme Pro SDXC UHS-I memory card, perfect for shooting 4K and Full HD video and high-speed burst photography - the highest capacity SD card on the planet.
The Company says its new "is designed to meet the demands of industry professionals who require the most advanced gear available".
Dinesh Bahal, VP of Product Marketing at SanDisk said: "As an industry leader, SanDisk continues to push the boundaries of technology to provide customers with the innovative, reliable, high-performance solutions they have come to expect from us.
"4K Ultra HD is an example of a technology that is pushing us to develop new storage solutions capable of handling massive file sizes. The 512GB SanDisk Extreme PRO SDXC UHS-I card is a tremendous advancement that enables professionals to reliably store more content on a single card than ever before."
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It was way back in 2003 that SanDisk launched its first card with "512" on it - a 512MB SD card, or half a gigabyte.
Now, in the exact same footprint comes a card with 1000 times the capacity, with write speeds up to 90 MB/s and UHS Speed Class 3 (U3) recording speed for "high resolution, real-world color and stutter-free 4K Ultra HD video".
Transfer speeds up to 95 MB/s move data quickly for efficient post-production workflow.
The new offering comes with key features designed for pro-level action:
- Built for and tested in harsh conditions-temperature proof, water proof, shock proof, and x-ray proof
- Lifetime limited warranty
- RescuePRO Deluxe data recovery software download offer, for bringing accidentally deleted images back to life
Sebastian Devaud, a renowned director and producer who is using the new card as is a member of the "SanDisk Extreme Team" said: "I am always interested in new technologies to help improve how I work and the quality of my results. With higher capacities, I have greater flexibility to capitalise on the moment and let the camera roll without worrying about the performance of my equipment."
Grant Petty, CEO of Blackmagic Design said "The new 512GB SanDisk Extreme PRO UHS-I card offers incredible speed and capacity.
"Our Pocket Cinema Camera customers shoot in every type of circumstance and location, and get amazing wide dynamic range RAW images capturing the brightest highlights and darkest shadows at the same time. The additional capacity of the SanDisk Extreme PRO UHS-I card will extend the creative freedom for our customers shooting in RAW and open up the ability to use wide dynamic range RAW files with even more productions."
Available worldwide in capacities of 128GB, 256GB and 512GB, the 512GB version will retail for US $799.99, with no Australian pricing announced yet but presumably a price that will still be sub-$1000.