Tentatively named as "Memory Stick format for Extended High Capacity," Sony and SanDisk aims to expand the "Memory Stick PRO" format series to achieve a maximum storage capacity of 2-terabytes (TB), while the "Memory Stick HG Micro" format enables a maximum data-transfer speed of 60 megabytes per second (MB/s), making it one of the fastest-smallest memory card formats to date.
SanDisk's Executive Vice President, OEM and Corporate Engineering, Yoram Cedar said,
"SanDisk and Sony share a long collaborative history of developing products and technologies that enhance user experience and provide direct benefit to consumers. Both companies have enjoyed great successes with the Memory Stick PRO format in the past, and we are sure that the expansion of these formats to improve capacity and performance will be quite compelling. This technology provides a framework for us to develop products that will significantly impact mobile and consumer electronics markets."
Sony Corporation's President of Electronic Devices Business Group, Hidenosuke Kanai said, "Sony has successfully collaborated with SanDisk Corporation in developing and promoting the "Memory Stick" formats such as the "Memory Stick PRO" format in 2003, the "Memory Stick Micro" format for mobile products in 2005 and "Memory Stick PRO-HG" format in 2006. Today, we are happy to announce the latest result of the joint development on the "Memory Stick" format to offer a memory card with unprecedented high capacity. Through the introduction of these new formats, Sony hopes that the "Memory Stick" will open up new possibilities and greatly expand its applications of flash memory cards."
