The Touch Me (or in boring model number terms, the FM37) features a colour LCD touch screen – something LG says is an Australian first for digital music devices – and offers video playback, voice and FM radio recording, a photo viewer and built-in games.

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Housed in a "sexy, funky, metallic finish" body, the Touch Me is available in a 2GB and 4GB version and a claimed 20 hours music play and three hours of video viewing per full charge.

"Consumers are not only opting for digital devices that are easy to use, conveniently sized and technologically advanced, but are searching for a multimedia player that also reflects their personality, style and attitude.  The Touch Me is ideally designed to meet the fashion and technology needs of each individual, from the style conscious teenager and the elegantly poised businesswoman to the design freak or music mogul," said LG's Darren Goble.

Of course, whether it's 'sexy' enough to take on the ubiquitous iPod is the real question.

RRP: $249 (2GB) and $299 (4GB)

See: www.lge.com.au