Already companies like Samsung, Creative Technology, Sony and a host of others have thrown millions at trying to knock Apple off its portable music player perch and have failed.
Hoping to divert some of the tidal wave of Nano-bound cash into their own coffers, Philips has announced the ‘Streamium' MP3 players which come in 4GB and 2GB versions. But like a lot of things about Philips, the company has christened the devices with boring names of SA9345 and SA9325 respectively.
Measuring just 9cm long, the SA9345 weighs just 48g and sports a 1.8-inch colour LCD screen, offering a claimed capacity of 1,000 MP3 tracks or 2,000 WMA songs - or up to 1,120 photos or seven hours of WMV content.
With a screen resolution of just 220×176 pixels, we don't imagine Messrs Apple and Mac will be too troubled with the Nano packing a more impressive 2-inch 320×240 display.