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IPODS & PORTABLE PLAYERS / PORTABLE DEVICE ISSUES

  Apple May Shoot Own iPod Soaps

By David Richards | Tuesday | 04/09/2007

Apple is set to roll out a massive marketing campaign to start pushing video iPods. Key to the roll out is the sale of addictive TV soaps and series which hook consumers into returning to weekly downloads from the Apple content site.

One insider at Apple has even admitted that the company is looking at its own weekly content however there are concerns over production costs. During the past few months Apple has held discussions with three production companies with a view to sharing costs on the production of exclusive iPod content, however senior executives of Apple are at loggerheads as several believe that Apple should stick to only manufacturing technology hardware and software and not content. 

This week Apple will launch a touch-control video iPod capable of showing blockbuster movies and hit TV shows in widescreen. The new Apple products are being made by Taiwan-based Inventec Appliances who are expected to start volume shipments by the end of this month or in early October.

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