The iPod video seems to have been a dismal failure as a video player with consumers buying the large screen iPod to listen to music.
Following a major study in the USA during October Nielsen, Research came to the conclusion that owners of Apple's Video iPod spend far more time on it listening to music or audio podcasts than they do using it to watch TV or movies.
The iPod research conducted by Nielsen, which is owned by VNU Group, parent company of The Hollywood Reporter, is the first publicly available independently published data on consumption habits for the device. Nielsen monitored a panel of 400 iPod users in the U.S. from October 1-27 as part of its new initiative, Anywhere Anytime Media Measurement, or A2M2, which aims to measure audiences on myriad emerging digital platforms.
Among the findings: Less than 1% of content items played by iPod users on either iTunes or the device itself were videos. Among video iPod users, that percentage barely improves, up to 2.2%.
