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IPODS & PORTABLE PLAYERS / IPODS

  Apple Sells 21 Million iPods in 3 Months

By Wire Service Reuters | Thursday | 18/01/2007

Apple has reported a 78 percent surge in quarterly profit, trouncing Wall Street expectations. They also sold more than 21 million iPod digital music players in the last quarter while delivering revenues of US$1 billion for the first time, but the forecast for the current quarter lagged analysts' targets and shares of Apple, known for its cautious outlook, slipped in after-hours trade following an initial jump.

Sales of iPods topped the most optimistic expectations, though shipments of Macintosh desktop and notebooks computers were somewhat less than analysts expected. Ahead of the holiday season, Apple introduced iPod models that were less expensive, held more songs and were smaller than previous ones.

"The good news is even if Macs were a little light, iPods more than made up for it, which shows the strength and diversity of Apple's product line-up right now," said Shannon Cross, an analyst at Cross Research.

As Apple has captured some 70 percent of the portable digital-music market, analysts have wondered whether it can sustain iPod growth or find other growth areas, whether it be increased Mac sales or new products like the iPhone -- introduced with great fanfare at Macworld last week.

The annual conference generated more buzz than usual this year when Jobs unveiled the much-anticipated multimedia device, which goes on sale for $500 to $600 in June. It marks Apple's broadest attack yet on the cutthroat $145 billion consumer-electronics industry.

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