After trying to flog an 11" OLED TV for $6,999 Sony has now moved to a tiny 3" OLED screen inside a new OLED Walkman in an effort to take on Apple and their highly popular iPod and iPod touch MP3 players.
It is also tipped that Apple will launch new OLED iPods later this year along with a new OLED iPhone.
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Suzanna Gan, Personal Audio Product Manager at Sony Australia. "The Walkman X series is the ultimate portable video and music experience".
The new OLED Walkman which competes with around 12 other products for the 20% share of the MP3 portable music device market that Apple doesn't own has digital noise cancelling and Wi Fi.
a pinnacle of functionality and interactivity, with sight and sound quality that has to be seen and heard to be believed."
The Walkman X series video MP3 player utilises Sony's Digital Clear Audio Technologies: Digital Amplifier 'S-Master', digital noise cancelling and Digital Sound Enhancement Engine (DSEE). These Digital Clear Audio Technologies fill in the high tones that can be lost during file compression, enhance the bass, minimise distortion and maintain a consistent channel signal claim Sony.
Sony said that integrated digital noise cancelling technology uses a unique digital software engine to block out ambient noise (cancels up to 98% ambient noise) and produce high quality audio fidelity with a balanced and rich sound, via the accompanying 13.5mm EX headphones.
The built-in Wi-Fi technology allows access to an internet web browser and other features such as direct podcast downloads and YouTube streaming.
Sony have not release pricing for Australia, but if Sony's track record is anything to go by it will be expensive.