Rob Thompson the General Manager of Pioneer Electronics, the distributor of the Pure digital radio brand in Australia, said: "I think BMW could have some dissatisfied customers when an executive leaving Melbourne for a weekender in Lorne suddenly finds his new DAB+ radio has died half way through his trip".
According to Warner several automotive companies are set to launch DAB+ radio this year. She also told SmartHouse that penetration of Digital Radio in Australia had now hit 817,000 listeners according to new Nielsen Research.
"The Federal Government needs to set a timeframe for the expansion of digital radio in Australia, they need to fund it to all populated areas outside of metropolitan Australia and they need to get this project moving concurrently, with other spectrum issues they are currently addressing. We need to see an allocation of funds for this project in the 2013 budget".
"At the same time the radio industry has to work out how they are going to fund their part of it," she said.
Warner said that Commercial Radio Australia was currently conducting test in 11 Sydney Metro areas and that a master plan was currently being developed for presentation to the Federal Government.
"We do not want to see a digital divide between metropolitan Australia and other populated areas. The regulator needs to be given the resources and the funding and we need to present our plan to the Federal Government," she said.
At today's Pure launch Global Sales Director, Peter Blampied, said that in Europe, several countries were already looking at turning off their analogue AM networks, a move that Warner claims is premature in Australia.
Len Wallis, the CEO of Len Wallis Audio in Sydney, said that the majority of his Digital Radio customers listened to talkback radio, ABC stations and that Digital Radio is under threat from Internet Radio.