Speaking at yesterday's launch of Samsung's new TV portfolio, Ben Kinealy also said that Telstra was currently talking to several manufacturers of consumer electronics goods with a view to having Telstra's BigPond TV software installed on devices such as Blu ray players, set top boxes, flat panel TVs and home theatre receivers, a move that will allow Telstra to rapidly expand their Big Pond content services in Australia.
Currently Netflix offers both on-demand video streaming over the internet, and flat rate online video rentals. The service can be accessed on a TV, PC, Smartphone and Tablet.
Kinealy, who has just returned from a major content conference in London, said "The model for Australia is similar to what Netflix is doing overseas. We, Telstra, are in an excellent position to compete in Australia as we are currently expanding our software offering to include such services such as our AFL game analyser which allows consumers to access game videos and other information 12 months of the year".
Kinealy would not say whether Telstra has approached Netflix to partner with them in Australia.
Recently Netflix said that they are interested in expanding their operation into "foreign markets" like Australia after a successful trial in Canada.
Netflix CEO Reed Hastings said in response to the launch of a new "pay per view" service by Amazon that the future model for content is a "subscription" model.
Hastings says it's "very, very unlikely" that Netflix will get into the pay-per-view market.