A 4SquareMedia Website

> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
Build Your Own Media Centre
Intel ViiV
Microsoft Or Linux
Set Top Boxes
> Phones
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
> Featured Reviews
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
> Subscribe to Newsletter
> Subscribe to Magazine

Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound


Apple TV Delayed

By Wire Service | Saturday | 03/03/2007

The Apple TV device has been delayed in the USA but may not be delayed in Australia. Scheduled to launch in February in the USA, Apple has announced that it will not hit shelves till at least mid March 07.

First unveiled by Apple Chief Executive Steve Jobs late last year with the code name iTV, Apple TV is a TV set-top device designed to receive digital content such as downloaded TV shows and movies over a wireless network and play them on a TV set. Currently in Australia Apple is lining up content deals with several TV stations and movie content providers being approached to cut content deals.

When officially announced by Apple  on Jan. 9, Jobs said the device would ship by the end of February. Apple's story now is simply that it's "taking a few weeks longer than expected" to finish the project and that the target is to have the product on store shelves by mid-March. A specific date was not given. SHN has been told that Apple is keen to to cement a better relationship with CISCO in an effort to get access to new wireless and settop box technology that CISCO has spent the last 2 years working on.

Regulatory Snag Possible
Apple is not the first tech titan to try to devise a better way to take video downloaded to a PC and make it available for viewing on a TV. Nor is it the first to hit snags . What's not clear is the cause. "At this stage of the game, they should be accumulating in a warehouse somewhere, ready to get out of the retail gate," says analyst Dave Carey of Portelligent, a research.

The company hired to make the Apple TV device is widely believed to be the Taiwanese contract manufacturer Inventec, which makes the video iPod for Apple.  An Apple spokeswoman wouldn't comment on the identity of the company involved. Other companies that make products for Apple include Hon Hai Precision Industry, also known as FoxConn, as well as Asustek and Quanta Computer.

One possibility is that Apple has yet to receive approval for the device from the Federal Communications Commission. The most recent Apple product to receive FCC approval was the latest version of the Airport wireless networking hub. It was approved on Jan. 9. The Apple TV device doesn't readily appear among the many products for which Apple has sought approval since the beginning of 2006, based on a search of the FCC Web site. "A pushout of two to three weeks suggests to me more of an issue with the FCC than with anything else," Carey says. Calls to the FCC weren't immediately returned.

In Search of the Holy Grail
Another issue may be a component shortage. Component suppliers known to have pieces in the Apple TV include Intel (, Marvell and Seagate.  But a parts shortage probably would have been known long before Jobs set such an aggressive ship date for the product. "I doubt that it's an issue in the supply chain, because Apple is using common parts," says Chris Crotty, an analyst at iSuppli, a market research firm that specializes in electronic supply chain information. "Unless there's a special custom chip being used, there's no obvious component that strikes me as likely to have caused this delay."

Then there's the prospect that Apple—like so many other consumer electronics makers before it—simply had a harder time than expected in reaching the PC-to-TV entertainment holy grail. Whatever the cause, if it does meet its mid-March deadline and Apple TV is a success, Apple will still be well ahead of the pack.


Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section

New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5

Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...