Android Still OZ Top Mobile

Written by Oonagh Reidy     31/03/2014 | 11:55 | Category: PHONES

Almost three out of 5 smarties are now Google-ran

Android Still OZ Top Mobile

That's according to the latest figure from Kantar Worldpanel, which shows the Google operating system accounts for almost 60% of new phones purchased in Australia - leaving Apple and Windows picking up the remainder. 

BlackBerry is now is relative obscurity accounting for under 0.5% of the local phone market. 

However, both Android and Apple marketshare fell slightly, with Microsoft Windows Phone platform increasing to 5% share, for the three months December - February 2014.  

Apple accounts for one third of smartphones in Oz - at 34% - down 1% on the same time Feb 2013. It is not known what smartphone brands drove Android share here, but it is likely to be Samsung S4, LG, HTC among others. 

Globally, customer recommendation figures for the past three months show LG G2 has the highest rating of new handsets (rated 9.2/10), followed by the iPhone 5S at 9.1 and Samsung Galaxy Note III at 9.0.   

In the UK, Motorola resurged on the back of major popularity of the super affordable Android-ran Moto G, which went on sale here in January for $249. 

The phone has climbed from almost zilch to now accounting for 6% of British mobile sales in just six months. Moto G has attracted ages between 16 and 24, 83% are male and generally they come from lower income groups.  

Its success has helped Android remain the top OS across Europe with almost 70% market share. However, Moto G has not enjoyed the same momentum down under but has only been on sale since January, a Kantar spokesperson told Smarthouse. 

In the US, Android's momentum has returned up 4% compared to 2013, with LG the fastest growing Android. Its share of the US market has topped 8%, with the high-end G2 is dominating demand, making it the third largest phone maker.

"The LG G2 marks a significant change in direction for LG, now aiming squarely towards the top end of the market,"  says  Dominic Sunnebo, Kantar analyst.





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