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From Vodafail To Vodafast: 4G Hits 1 million

By Oonagh Reidy | Thursday | 30/01/2014

It's 3G network was once the laughing stock of the industry.

But now Vodafone is witnessing 30,000 additions to its fledging 4G network per week.

Vodafone says customers are returning to its network in droves, with more than one million 4G devices in use - just eight months since its faster LTE network was launched.

The telco claims to have the fastest 4G network speeds in Sydney and Melbourne, and says its plan inclusions are "unmatched" by rivals Telstra or Optus, despite being a latecomer to the 4G race. 

Voda's 4G speeds range from 2-40Mbps, although this varies depending on location.  

It 4G network is also said to be among the fastest in Brisbane, although this has yet to be confirmed.

On a $60 plan, the red telco offers 1.5GB of data, which is 50% more than Telstra or Optus (both with 1GB). Telstra has the biggest 4G LTE network in Australia.

Vodafone says the speed at which customers were embracing 4G devices had surpassed its expectations.

Most of its 4G devices are smartphones - namely iPhone 5s, Samsung Galaxy's, HTC One and Nokia Lumia, a spokesperson told Smarthouse.

"Australians are known to be early adopters of technology, so they want the latest device."

The telco only recently launched its 4G dongles, so has yet to witness major traction. 

4G ready iPads and Samsung Tabs are the main drivers on the tablet front.

"In just eight months we have crossed the million device threshold, which equates to around 30,000 new devices on our 4G network every week," said Vodafone Chief Marketing Officer Kim Clarke.

"We are delighted with the feedback we are receiving from customers using our 4G network.

"As much as some detractors joke about Vodafone's well-known network issues in 2010, the fact is in 2014, Vodafone's networks, both 3G and 4G, are offering consistent fast, reliable data speeds right around the country.

Vodafone lost thousands of customers following the epic failure of its 3G network in 2011. Recent figures show this trend was continuing.

Voda says 4G network rollout is continuing "at pace."

The telco is offering a 30 day Network Guarantee for those who want to try out LTE for themselves.

"Customers have the freedom to switch if they don't love it. We're confident they will," said Clarke.

Read: Vodafone "Superfast" Internet Hits

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