A 4SquareMedia Website

SECTIONS
> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> CES
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
Accessories
Home
Industry
Mobile
MP3 Player
Smartphones & PDAs
VoIP
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
PRODUCT REVIEW
> Featured Reviews
SERVICES
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
SUBSCRIBE
> Subscribe to Newsletter
> Subscribe to Magazine



Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound





SECTIONS / PHONES

Is Apple Deliberately Creating Supply Shortages For iPhone5S

By David Richards | Sunday | 22/09/2013

Apple which has a very clear marketing strategy appear to be deliberately engaging in creating stock shortages in an effort to boost the impression that their new iPhone 5 has sold out.

Sources at Apple have told ChannelNews that the Company "deliberately" "trickles" stock into the market in an effort to create "brand value".

During the weekend Apple appear to have achieved their objective with the new iPhone 5 now being sold on eBay for three times their retail value.

Stocks of the iPhone 5S sold out at Apple stores on Saturday with two people openly offering handsets for sale at Apple's Chatswood store for $150 for more than what they were purchased.

The same situation is happening in New York and London with owners offering brazen deals on the black market as they sell on the new iPhone 5s.


Click to enlarge

Apple which has manufactured millions of the new handsets is believed to be warehousing stock in several countries. 

One Chinese source said "Apple would never manufacture small volumes. They know from past sales and past launches how many iPhones are needed in store to meet demand. The situation where stock is in short supply has been created as part of their marketing strategy. You only have to talk to suppliers to know that they have manufactured in excess of their current on sale stock". 

An unidentified network spokesman told the BBC they had been sent 'crates and crates' of the 5C, but were being 'drip fed' the more expensive 5S.

Sources at U.S. networks added that they have received significantly fewer handsets than expected, too. 

One told AllThingsD: 'We will have grotesquely unavailable inventory'.

Another complained of 'extremely disappointing shipments from Apple, ' yet didn't think it would be a problem in the States because the iPhone 5C will be more popular.

Apple has not commented on the reports.

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section





LATEST REVIEWS
New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5




SMARTHOUSE NEWSLETTER
Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

ADVERTISE
SmartHouse
reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

LATEST ISSUE
Smarthouse's
Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...