Samsung Design Boss Replaced By 'Midas'

Written by Oonagh Reidy     09/05/2014 | 09:48 | Category: PHONES

Weeks after Galaxy S5 release, Samsung design boss quits amid criticism

Samsung Design Boss Replaced By Weeks after the release of the Galaxy S5, Chang Dong-hoon offered to quit as the head of Samsung's mobile design team last week, after criticism over the apparent lack of innovation on the latest smartphone design, reports Reuters.

The new Galaxy S5 has a perforated back and has been widely panned for its 'uninspiring design', looking too similar to predecessors and having a plastic, plaster-like feel. 

He will be replaced by Lee Min-hyouk, currently VP of Samsung mobile design.


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The 'plasticky' feel of S5 was panned

Lee, 42, is widely known as 'Midas' for his part in the creation of the hailed Galaxy smartphone line, which has elevated the Korean's to being crowned the worlds' most successful phone maker. Samsung smartphone sales stand at almost double sales of Apple iPhone, analyst figures show.

Samsung insist the "realignment" will allow Chang to focus on his job as head of Design Strategy Team, responsible for long-term design strategy across the whole company. 

S5 went on sale on April 11, but is still a hugely popular phone despite criticism, retail execs say.