Oh No - Optus Dumps Animals For Yes Branding

Written by David Richards     25/06/2013 | 08:21 | Category: PHONES

There was no giraffe, zebra or gorilla in sight this week as Optus, which is struggling to compete with Telstra in the fast-growing 4G market - unveiled a new branding exercise, bringing back an emphasis on the word "Yes", and avoiding its customary use of cartoon animals.

Oh No - Optus Dumps Animals For Yes Branding

"Yes" was Optus's original branding word-of-the-day in 1992, when it first sought to persuade Telecom/Telstra subscribers to move to its then fledgling system.

"Yes is not just a word", declared a new Optus website that went live on June 25 ahead of the latest brand refresh launch. It claimed the term means Optus will focus on customer service, and improving its networks.

Optus for several years has been using animals including giraffes in its advertising, but they have been in decline over the past few months. Now they have been sent to the advertising knackery. 

But cuteness apparently remains in the new branding exercise, with one branding image showing a cartoonish yellow mascot called Ollie leaning on a new Optus logo.


Breaking News

  • iPhone 6 Production Run, MASSIVE Claim Insiders

    iPhone 6 Production Run, MASSIVE Claim Insiders
    Every year when Apple launches new iPhones, it has increased its production run to cater for the demand that seems to follow Apple launches and this time round the iPhone 6 is said to be bigger than ever due in part to new Apple markets.

  • Klipsch Activates New Active SoundBar

    Klipsch Activates New Active SoundBar
    Global speaker and headphone manufacturer Klipsch has launched its first active soundbar under the recently revamped Reference label, they claim it delivers a new level of value and performance.