A 4SquareMedia Website

SECTIONS
> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> CES
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
Accessories
Home
Industry
Mobile
MP3 Player
Smartphones & PDAs
VoIP
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
PRODUCT REVIEW
> Featured Reviews
SERVICES
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
SUBSCRIBE
> Subscribe to Newsletter
> Subscribe to Magazine



Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound





SECTIONS / PHONES

Optus Chops Football A Victim

By Computer Daily News | Monday | 03/06/2013

Optus chief Kevin Russell has warned of a massive round of cost cutting that will see Optus spending more on its networks rather than focusing on acquiring more customers.

Optus chief Kevin Russell has warned of a massive round of cost cutting that will see Optus spending more on its networks rather than focusing on acquiring more customers.

And in an apparent bout of self flagellation - Mr Russell described Optus as no more than "the best of a bad lot" and said the Singapore-controlled carrier needs to focus more on improving its service.

Optus will close or stop trading in 45 per cent of its retail stores and will reduce its marketing budget, he told ABC-TV's Insider Business report at the weekend.

According to The Australian, Optus is not renewing its multimillion-dollar sponsorship and digital content rights deal with Football Federation Australia and a deal with the Carlton Football Club after the No 2 telco decided to withdraw from major sporting sponsorships to focus on its core business.

They claim that the decision will end a five-year relationship with the FFA and means Optus will not appear as a sponsor for the Socceroos if they qualify for next year's World Cup in Brazil.

His remarks come two weeks after Optus reported a 5 per cent drop in revenue and a 6.9 per cent slide in net profit for its fourth quarter (CDN, May 16).

Russell pulled no punches: "We are reducing our marketing budget this year because - to me - trying to shout loudly and spend your marketing dollars when your core service needs to get better doesn't make sense," he said.

"It isn't just a case of spending, it's a case of balancing how you invest your money - in my view, in a smarter way, in a customer-centric way."

Mr Russell described Optus as "the best of a bad bunch", saying all three of Australia's carriers have gone backwards in recent years, compared with European carriers. 

And he said uncertainty over the future direction of Australia's National Broadband Network, because of possible changes after the federal election, is a cause for concern.

"If there is a change in strategy, then what does it mean in terms of where Telstra lies? Because if it's another step where potentially the landscape gets tilted in Telstra's favour, it's a concern, and that's not clear just now."

He told Inside Business that Telstra's $11 billion deal to move its customers to the new NBN network and lease its infrastructure during the project's construction has left the rival in a strong position.

"They negotiated a very nice pot of gold on a business that was probably declining and they are in a stronger position than they have ever been," Mr Russell said.

He said Optus had "lost its way" in the past three or four years. "I think we could have done better. Overall we followed the market a little bit more than led the market."

The full interview with Alan Kohler can be caught on abc.net.au/insidebusiness.

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section





LATEST REVIEWS
New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5




SMARTHOUSE NEWSLETTER
Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

ADVERTISE
SmartHouse
reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

LATEST ISSUE
Smarthouse's
Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...