As iPhone 5 and Samsung Note are released, Kogan is flogging a rock bottom priced 5" smartphone for $199.
The 5" Agora mobile, which has just gone on presale, has IPS LCD capacitive touchscreen (1280 X 720), 1.2GHz Quad Core processor, 8MP rear camera and runs Android 4.2.2 (Jelly Bean).
It weighs 153g, 14.4 x 7.4 x 1.1cm dimension and has 4GB internal storage, expandable via Micro SD.
The budget phone has dual Sim connectivity, runs on 2G/3G networks only, MicroUSB, MicroSD, Bluetooth V4, WiFi.
Kogan is marketing the phone as "unbelievable value", which undercuts Aldi recent Bahun quad core phone that costs $299.
The news comes the same week Apple's still pricey iPhone 5c and 5s go on sale starting at RRP $739, outright.
There have been 2759 views of the bargain phone in the last day, according to Kogan website.
The Agora is presale and ships on 3 October.