"Aggressive" Vodafone Hits Rural OZ

Written by Oonagh Reidy     31/05/2013 | 09:24 | Category: INDUSTRY

Telco promises better regional coverage, trebling its network sites.


Vodafone says it is moving "aggressively" into its next phase of network building, announcing "significant regional coverage expansion," switching on 1200 new 3G mobile network sites from July. 

Voda move to treble the number of network sites, comes after its network earned the name 'Vodafail', where service drops out became the norm for customers, many of whom fled the network in disgust.

The network expansion spanning thousands of square kilometres across the country, is part of its joint venture with Optus. 

The telco promise "much better network experience" on major roads, highways, and regional areas.

Vodafone will contact its customers directly in July to detail the areas in which the network coverage will increase.

However, Voda is the only of the 'big 3' telcos not to have souped up a 4G network in operation but are promising it will go live next month. 

A Voda spokesperson would not be drawn on a date, when contacted by SmartHouse, but it's looking like it won't be for another few weeks yet, considering tomorrow is 01 June. 

"Our customers have been very clear what they want from us," Vodafone's CEO Bill Morrow said yesterday. "They want a reliable network experience where they live, work and holiday."

"Vodafone customers living in or visiting regional areas will notice much improved mobile coverage from July, as will those who are travelling for work or heading off on holidays."

Vodafone has invested big in 3G and 3G+ network coverage, in the aftermath of Vodafail.

The telco says it currently has its six million customers.

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