Sony Xperia Z Superphone Coming To OZ March

Written by Tony Ibrahim     11/01/2013 | 00:00 | Category: INDUSTRY

Sony's new flagship smartphone, the Xperia Z, will be available from all major Australian carriers as of March.

The Head of Sony Mobile Oceania, John Featherstone, revealed the flagship smartphone's local debut to Gizmodo.

Telstra is already taking Xperia Z preorders, but Featherstone shared Vodafone and Optus will likely carry the Xperia Z too.

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Why should you care?

The Xperia Z is Sony's first attempt at creating a smartphone flagship in three years. During the interim, they've been honing their software, perfecting their hardware and identifying how to bring this frenzy of technology to the market without a discriminatory price tag.

It represents a new standard for Sony and, if it's released timely, the Australian smartphone market. Its 5 inch screen has a Full HD resolution which equips it with a manic 441 pixel-per-inch density; that's 26% more pixels per inch than Apple's 'retina display' iPhone 5.

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Qualcomm's 1.5GHz quad-core chipset along with an Adreno 320 GPU and 2GB of RAM provide the processing grunt, while storage is catered to by 16GB of internal memory and the option of inserting a microSD memory card.



It has a 13MP rear camera capable of recording video in Full HD—which will be faithfully replayed on its 1080p screen—and a 2.2MP front facing camera can be used for videoconferencing.

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Other features of note include its 4.1.2 Android operating system (upgradable to 4.2), 4G connectivity, NFC technology, a large 2,330 mAh battery and its IP57 certification, which ensures its resistant to dust and water up to 1 metre deep for a period of 30 minutes.

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Although Sony has not confirmed the Xperia Z's pricing, TechRadar reports it will retail in the UK for £528 ($AU800). This puts it on par with Apple's introductory iPhone 5 and $100 less than Samsung's Galaxy S3.

A strong stake in the smartphone market will help Sony sell more of its products, assert its own ecosystems and push content from its Sony Entertainment Network. There's a lot riding on the Xperia Z and a cursory glance inspires confidence.