Although it's not the first projector phone to be revealed, Samsung's Product Manage, Will Bin, believes it is the first practical iteration.
"Projector phones used to be 20mm thick," he said. "We handle the size factor. The brightness used to be below 10 lumens, and this one is 15 lumens."
"You can't take your TV and put it on the ceiling to see it when you're lying in bed. You can take this phone outside, go to a camping site, and share your favourite YouTube clips."
So far there's no word on Australia pricing or availability, but watch this space for more info.