BlackBerry Speaks to World

Written by Computer Daily News     16/10/2013 | 13:40 | Category: INDUSTRY

TORONTO - In a bid to assure the world that it's business as usual at BlackBerry, the beleaguered Canadian smartphone maker is taking out full-page ads in newspapers around the globe.

BlackBerry Speaks to World"These are no doubt challenging times for us, and we don't underestimate the situation, or ignore the challenges," the company says. "We are making the difficult changes necessary to strengthen BlackBerry."

BlackBerry wants to assure buyers that they can choose one of its smartphones with confidence, knowing that the company will stick around, said chief marketing officer Frank Boulben.

After poor sales of the new BlackBerry 10 line-up, management announced a tentative $4.7 billion buyout agreement with Fairfax Financial to take the company private. But that deal is in doubt and BlackBerry co-founder Mike Lazaridis is now sniffing the wind.