LG is clearly taking a leaf out of Samsung's 'phones for all pockets' strategy. The Ls - L2, L3I, L5, L7I and L9 - start at $99-$249 and will now be sold through a slew of telcos and retailers.
Brighter IPS display, better battery life, Rainbow LED home notification light and Quick Translator, similar to that found on new S4s, are also found on new Optimus Ls.
The cheapest $99 3.2-inch (QVGA IPS display) L3 is on sale via Telstra ( includes $10 credit), whilst the top-end 4.3 inch L7 will hit Optus in June and a dual Sim L7 will be widely available in July.
The 4-inch Optimus L5 (WVGA display) has a 1,700mAh battery and will be available from Boost Mobile.
The 4.3-inch Optimus L7 is the largest with the best specs of the lot - a 1GHz dual-core, rear 8.0MP camera, front VGA, and Android 4.1 Jelly Bean. It will be available in single SIM and dual SIM variants, with an RRP of $249.
Optimus L2 and L9 will be released later this year (Q3 and Q4).
The original Optimus L Series proved "extraordinarily popular, selling more than 10 million phones in the first 10 months of release," says LG, which now claims third place in the Android market in Oz, and number two position in the prepaid smartphone market, behind Samsung.