Exclusive: iPhone, Droid To Slump In OZ (& Windows Open)

Written by Oonagh Reidy     06/06/2013 | 11:29 | Category: INDUSTRY

More Aussies to pick up Windows Phones, Droid, iOS to slump.

Exclusive: iPhone, Droid To Slump In OZ (& Windows Open)


That, according to analyst Canalys, who today supplied Channel News with predictions about the Aussie smartphone market, makes for interesting reading: 

Apple phone will slump 5%, but still account for one in three phones, or 34%, by 2017.

Meanwhile leader Android, the operating system Samsung, HTC and LG found success on, too will slump 10% to 44%. 

But the big surprise is almost one in five of us will own a Microsoft-operated smartphone - jumping from just 3% now to over 17% marketshare by 2017. 

Nokia, HTC and Samsung already sell devices on the fledgling Windows 8 Phone platform released last year, with many more soon to follow. 

"We expect quite a bit of competition from other operating systems, especially Microsoft's Windows Phone," 
Jessica Kwee, a Canalys analyst based in Singapore, told Channel News.   

OS vendor 2012  2017

Apple      39.0% 34.7%

BlackBerry 1.9% 2.8%

Microsoft 3.7% 17.2%

Nokia 1.4% 0.0%

OHA (Android) 53.7% 44.4%

Others 0.4% 0.8%

Total 8.8 million  11.7m

In total, 11.7 million smartphones are set to be shipped in 2017 - a rise of 3 million compared to 2012. 

Trend-wise, the Aussie predictions are somewhat similar to Canalys global forecasts released yesterday, indicating Google Android will have global domination of the mobile market, accounting for 2 out of 3 phones sold. 

"Apple has a much larger market share in Australia, given its strong brand, and Apple's strong retail channels as well," Jessica Kwee, a Canalys analyst based in Singapore, told CN. 

Since the Aussie smartphone market is mature (almost 50% own a smartphone) volume growth will be "relatively modest".



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