Smartphone launch season is in full swing, with all the world's smartphone manufacturers scrambling get their latest models out well in advance of the incoming Apple iPhone 6 juggernaut.
This year, Kogan has partnered with BenQ on its brand new Kogan Agora 4G
, which sees BenQ branding on the default lock-screen image and on the phone's rear.
Kogan says the says its $229 smartphone has "top class features" and a "solid build quality" and a "feel" normally found in "models costing at least twice as much".
Running on Google's latest Android 4.4.2 KitKat OS and offering 4G at this price point, there's an ARM Cortex-A7 "Qualcomm Snapdragon" 1.2GHz quad-core processor, a 5-inch HD IPS LCD screen, 1GB RAM and 8GB inbuilt storage expandable by up to 64GB using a microSD card.
There's also an 8MP rear camera with "back illuminated sensor", 1.3MP front camera, Wi-Fi b/g/n, Bluetooth 4.0, built-in FM radio, micro SIM socket, a 2500mAh battery (described as offering "full day" battery life), weight of 135g and dimensions of 142.95 x 72.8 and 8.5mm.
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The inclusion of a 1.2GHz processor helps to partly explain how the lower cost was achieved, with ARM's site
"As a standalone processor, the Cortex-A7 enables entry level smartphones at below $100 price point in the 2013-2014 timeframe that are equivalent to a $500 high-end smartphone in 2010."
This also means that 2+ GHz quad-core processors in the latest Galaxy S5, LG G3 and others are a lot faster, but for everyday smartphone usage - as opposed to playing the latest performance-heavy games - the Cortex A7 should have more than enough power.
As if to illustrate this, Kogan says its Agora 4G "even beats the Moto G in every benchmark measure", noting that in a test made on the 10th of July, 2014, the "Kogan Agora 4G won out on every measure: Total Score, Multitask, Runtime, CPU Integer, CPU Float-point, RAM Operation, RAM Speed, 2D Graphics, 3D Graphics, Storage I/O and Database I/O."
Ruslan Kogan, the eponymous CEO and founder of Kogan.com, said: "Full feature smartphones with 4G connectivity are still out of reach for many Aussies.
"I applaud companies like Google releasing devices such as the Nexus 5, which at about $400 is priced better than Samsung's Galaxy S5 or Apple's iPhone. But all these phones are still too expensive for many people -- especially when they're also being asked to upgrade every year."
He added that Kogan.com was releasing a new smartphone each year that "smashes the competition on price" while including the features you'd expect, and that it offered "4G connectivity for a price point never seen before anywhere in the world."
Martin Moelle, BenQ Australia MD said "working with Kogan has enabled both companies to achieve a price point that shatters the Australian market", and that "Kogan has once again been able to achieve a price that most people didn't think was possible for a device this powerful and beautiful. We're extremely proud to work with Kogan on this market-leading product release."
Available now on "pre-sale", Kogan.com says there is a "limit of 4 per customer" with the first units to "leave the warehouse on 29 August", meaning those who order now will have to wait at least a month before delivery.
- OS: KitKat (Android 4.4.2)
- 4G LTE Cat 4 - 700 / 900 / 1800
- 3G - 850 / 900 / 2100
- 2G - 850 / 900 / 1800 / 1900
- Processor: 1.2Ghz Quad Core
- Display: 5" HD
- Battery: 2500mAh
- Memory: 1GB RAM, 8GB internal memory (expandable to 64 GB via Micro SD card)
- 8MP rear facing
- 1.3MP front facing
- Weight: 135 g
- Dimensions: 142.95 x 72.8 x 8.5mm
- Connectivity: WLAN 802.11 b/g/n, Bluetooth 4.0, USB 2.0
- Built-in FM
- 3.5mm audio jack
- Micro SIM