A 4SquareMedia Website

> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
MP3 Player
Smartphones & PDAs
> Real Sound
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
> Featured Reviews
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
> Subscribe to Newsletter
> Subscribe to Magazine

Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound


Windows Phone 8: Softly, Softly Catchee Monkey?

By Oonagh Reidy | Sunday | 16/12/2012

As Windows Phone 8 hits phone town, we ask the Q: is it a game changer?

In an exclusive interview with SmartHouse, IDC's local mobile analyst, Aman Bajaj, tell us why the launch of Windows Phone 8 will be a case of softly, softly catchee monkey.

"We expect to see a gradual uptake of Windows Phone 8 rather than witnessing a sudden spike in the market," Bajaj predicts.

Microsoft's new phone operating system "is not going to change the landscape or take major share from iOS or Android in the near future." 

However, "if Microsoft plays its card right it can use the one connected eco-system across tablets, PCs and smartphones to offer a compelling proposition to end users and secure uptake in all three markets."

This multi device unique selling point "might" drive uptake, but it will be gradual in any case, but 2013 will be "key" for the development of the Windows Phone 8 OS.

However, the IDC analyst agrees Microsoft's recent addition of Windows Phone 8 to the portfolio can "only help drive share" after Windows 8 for tablet and PCs was launched in October.

Read: Hello Windows: HTC Brings In the 8S 

HTC's 8S & 8X and Nokia's Lumia 820 & 920 went on sale in Australia this month, with big telcos Vodafone, Optus and Telstra flogging various models exclusively.

"Its all about grabbing eyeballs and communicating the benefits of the OS to end-users."

The 'live tiles' is also its unique selling point and "something quite different from iOS or Android ...but it all depends on personal preferences," said Bajaj. 

If you upgrade to W8 on PC or tablet then you can sync content to other devices, also another plus for PC users. In theory it's a great proposition and that's what Microsoft is aiming for.

JB Hi-Fi and Dick Smith have already reported good sales of W8 computers so a spillover to mobile phones may be inevitable.

"Reviews [of Windows 8] have been great but it really needs a lot for mobile consumers to take the leap," says Bajaj. 

But reviews aren't everything.

The iPhone 5 got "lukewarm" reviews and its sales broke all of Apple's previous 4 and 4S records.

Price is also an issue. When cheaper Windows 8 phones emerge it may increase the uptake among phone users, like Nokia's Lumia 620 released in US recently, says Bajaj.

Read: Windows Phone 8 Launch With Samsung, HTC & Nokia

Apps, Apps Apps

Currently there are 100,000 apps in the fledgling Windows Store compared to around 700,000 in the Apple App Store and 500,000 from Google's Play Store, something which Bajaj believes could go against Microsoft's potential popularity among app crazy mobile users.

"If your favourite app isn't available on Windows platform it may have an adverse impact on a buying decision." But the Seattle giant has the cash, time and most importantly eyeballs to make it happen.

Microsoft has a large install base in both households and commercial organisations, says Bajaj.

And with the news last week that Surface Windows RT tablets will be sold in retailers JB H-Fi and Harvey Norman, it could create some further hype around Windows platform.

Another plus is it is seen as a highly secure platform. Let's not forget when Android launched in 2008 and there was doubt about how far Google's OS would go against kings Apple.

But now it has overtaken the iPhone in Australia, local analysts Telsyte confirmed this week.

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section

New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5

Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...