Samsung 'Youm': Bend Me, I WON'T Break

Written by Oonagh Reidy     10/01/2013 | 23:50 | Category: SMARTPHONES & PDAS

We've heard of flat screens but fancy a bendy screen...on your smartphone?

Well, Samsung fancy the concept so much it is making them a reality in the form of 'Youm'," the flexible display made of super-thin plastic instead of glass, making it bendable and (virtually) unbreakable, even if dropped.

Unveiled at CES yesterday by Brian Berkeley, Samsung Display's senior vice president, who showed off a prototype 'Youm' smartphone with a curved edge on one side of the paper thin display, running Windows 8.

You can bend, roll and fold th
image Credit: AP
e screen.

"Our team was able to make a high-resolution display on extremely thin plastic instead of glass, so it won't break even if it's dropped," said Berkeley.

You can even read a message while the phone display is partially covered, showing some of the uses of a flexible screen, as demonstrated by Berkeley to the CES crowd in Vegas.

"Content can now flow along the sides of the device," said Berkeley, who proceeded to bend the screen over and back  to show its resilience.

Samsung's flexible organic light emitting diode (OLED) display prototypes were also on show.

The world's largest phone maker already uses super bright AMOLED screens on some of its best selling devices including the Galaxy S II and S III.

The technology also is promising various application opportunities for manufacturers.

"This new form factor will really begin to change how people interact with their devices, opening up new lifestyle possibilities ... [and] allow our partners to create a whole new ecosystem of devices."

Samsung insists these bendy screens will soon be a reality for consumers although declined to be tied to a release date.

One immediate use we can think of for Samsung's Youm is if you drop your beloved phone; it won't cost a small fortune to get the shattered screen replaced.