In the US the speaker has become a fad, with Rap diva and current American Idol judge Nicki Minaj, teaming up with Beats by Dre to create a special-edition cotton candy pink portable speaker. The Pink Beats Pill is a portable wireless Bluetooth speaker and, just like Minaj, the speaker is tiny yet despite this it packs a powerful punch.
The new Beats Pill, is a wireless speaker with built-in, patented Beats Audio, it will compete head on up against the JBL Flip which has been picked up by several major retailers.
Beats by Dr. Dre is the leader in the $100+ premium headphone market in both North America and Europe and the company is heavily committed to growing and expanding its footprint into the Asia Pacific market this year after switching their distribution from Convoy, the distributor of the JBL brand, to Ingram Micro Mobility.
"We're extremely excited about the release of the new Beats Pill," says Paul Ringrose, Managing Director of Ingram Micro Mobility.
He claims that the new Beats Pill raises the bar for form, function and design and most importantly, sound quality.
"The introduction of the Beats Pill is the perfect beginning to a truly autonomous Beats," said Beats By Dr. Dre President & COO, Luke Wood. "This product demonstrates our total commitment to design, technological innovation and premium sound experience."
The Beats Pill is the first product to be fully integrated with the company's patented Beats Audio algorithm and also features exclusive speaker modules to provide the highest quality portable listening experience. The Beats Pill will be available in the Beats by Dr. Dre signature colours black, white and red with additional colour options coming soon. It carries a recommended retail price of $259.00.
The Beats Pill is the first wireless speaker to hit store shelves with 'tap-to-pair' NFC and apt-X technology for easy and instant Bluetooth audio. More features include:
. All call functions - including speakerphone when paired with your smartphone
. Four-speaker system with Beats unique sound profile
. Rechargeable lithium ion battery provides 7 hours of continuous play
. AC Power adapter with USB receptacle for charging
. Auto shut-off after 30 minutes of no signal detection in order to conserve battery life
. 3.5mm line out for connection to an external speaker system
. Built-in mic for hands free conferencing
. Echo cancellation for call clarity and feedback control
. 8 Bluetooth profiles