A 4SquareMedia Website

SECTIONS
> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> CES
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
Amplifiers
Cables
CD Players & Recorders
Digital Radio
Headphones
Industry
Receivers
Speakers
Turntables
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
PRODUCT REVIEW
> Featured Reviews
SERVICES
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
SUBSCRIBE
> Subscribe to Newsletter
> Subscribe to Magazine



Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound





SECTIONS / REAL SOUND

Boom, Boom Logitech Finds A Wireless Audio Winner

By David Richards | Friday | 19/07/2013

Swiss accessories Company Logitech may have found the brand that delivers them the success they have been looking for. Back in 2008 Logitech aquired Ultimate Ears who yesterday rolled out an extremely clever waterproof wireless speaker that Companies like JB HI FI believe will be a hot seller this year.

During the past few years Logitech has struggled however their $34M acquisition of Ultimate Ears could deliver the Swiss accessories Company the product and brand that they need to get a return on their investment. 

At a press launch in Sydney yesterday the senior Vice President of the US based Company Rory Dooley revealed a new wireless Bluetooth speaker that is one of the best we have ever seen. 

At $199 this waterproof product is a skinny cylindrical device that pumps out 360 degrees of music and has a battery that delivers 15 hours of battery life.

A unique Swiss plasma coated material that is waterproof and stain resistant is wrapped around the NFC-enabled speaker, the fabric allows music to travel through it without distorting the sound.

The device will go head to head with new portable Bluetooth speakers from JBL, Beats and several other Hi Fi Companies who are looking to push cheap made in China imitations off the shelves of retailers. It could also impact the once popular but expensive Jambox which alongside the likes of the Logitech UE Boom.
What's really neat about the Ultimate Ears Boom is that two of the devices can be paired to deliver 360 degree stereo sound.

Users can pair two separate devices simultaneously, allowing two users to share the speaker and take turns to play music through either speaker. 
The only downside is that the speaker is only designed to work at this stage with an Android or iOS source. What would have liked to have seen is the ability to pair two speakers with a PC especially one of the new large screen all in one PC's?

During the past three years Logitech has struggled as the PC market collapsed and consumers turned to smartphones and tablets.

Management also struggled to make headway in the audio attach market, now their future is being bolstered by a $34M investment made five years ago in a leading audio Company. 

Speaking in Sydney yesterday Dooley said "Since its inception, Ultimate Ears has been driven by innovation, close ties to its customers, and the desire to enable an immersive audio experience. Logitech's success has been built on using a deep understanding of their customers to create products that let people immerse themselves in their pursuits."

He said that the combination of Ultimate Ears expertise and Logitech's distribution and engagement expertise is leading to growth in a market that he tips is set for rapid growth.

"The dock era is over and retailers had a lot of success selling docks, they now recognise that wireless audio and products like the Boom are replacing docks. People are fed up of being tied to an Apple proprietary system".  

Ultimate Ears was founded in when Jerry Harvey, Van Halen's primary audio engineer, produced a pair of in-ear monitors for drummer Alex Van Halen and, ultimately, the rest of the band. When the opening act, Skid Row, offered him $3000 for six pairs for their own use, Harvey reckoned he might have a saleable product and founded a company with his then wife, Mindy.
 
Mindy ran the business end of things back home in Las Vegas and Jerry continued touring with bands and promoting UE monitors.

Fortune Magazine at the time reported that by 2003 Ultimate Ears employed five technicians and did $5 million in business. That was also the year Harvey discovered a nifty little device called the iPod and recognized that he could sell a gazillion more in-ear monitors if he could design a more affordable line of products. The UE-5c debuted in January 2004. The problem was that the Harvey's needed to finance that growth with outside capital.

The Logitech acquisition came at precisely the right time. Jerry Harvey "retired" from UE after the launch of the UE-11 in 2007 and  today the operation is 100% owned by Logitech with the Company benefiting from the economies of scale and the international marketing know-how of Logitech.

Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section





LATEST REVIEWS
New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5




SMARTHOUSE NEWSLETTER
Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

ADVERTISE
SmartHouse
reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

LATEST ISSUE
Smarthouse's
Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...