A 4SquareMedia Website

> Wearable Technology
> Appliances
> Automation
> Automotive
> Buyers Guide
> CEDIA 2010
> Comment
> Content & Downloads
> Digital Photography
> Gaming
> Green Energy
> HD
> Home Cinema
> Home Office
> How Stuff Works
> Installation
> Portable Players
> Media Centres
> Phones
> Real Sound
CD Players & Recorders
Digital Radio
> Reviews
> Smart Awards 2013
> Smart Ideas
> Trio Awards 08
> TVs & Large Display
> Wireless & Networking
> Featured Reviews
> Advertising
> Competitions
> Contact
> Disclaimer
> Signup
> Terms & Conditions
> Subscribe to Newsletter
> Subscribe to Magazine

Top 10 Viewed Articles
  1. Who Has The Best LCD TV: Sony, Toshiba Or Samsung?
  2. FIRST LCD TV REVIEW: LG Scarlet 60 Vs Samsung Series 6
  3. Sony PS4 Not Far Away
  4. The Humble PC Gets A Whopping Makeover
  5. Sony Bravia LCD TVs Vs Samsung LED HD TVs Which is Best?
  6. Toshiba Working With Microsoft On New Entertainment Xbox
  7. Blu-ray Xbox 360 Planned By Microsoft
  8. Massive Failure Rate For Xbox 360 Exposed
  9. Free Sony PS3 Con
  10. How To Build Your Own Digital Media Server: Part I
Top 10 Viewed Reviews
  1. First Review: Samsung Series 7 LED TV
  2. Movies On-The-Go With Teac DVD Boombox
  3. Who Has The Best 32-inch Screen: Panasonic, Samsung, or Sony?
  4. Who Has The Best Home Theatre Kit? Denon vs Bose
  5. Every Bit Of Defence Counts
  6. New Denon Home Theatre Makes Bose Look Like Yesterdays Technology
  7. Best Media Player On The Market
  8. At $1,499 The Aldi Medion 17-inch Notebook Is A Steal
  9. Affordable Noise Cancelling Headphones That Work
  10. B&W 600 Speaker Delivers Real Sound


Quality Key To Avico Cables

By Mike Wheeler | Tuesday | 14/10/2008

Avico's new range of television/sound cables feature 24k gold-plated connectors, high-quality, silver-plated conductors, as well as oxygen-free copper (OFC) wire that it claims has the highest purity available for such wiring.

Click to enlarge
"Many consumers believe a cable is a cable - after all, to the uninitiated, they all look remarkably similar," says Gil Carver, managing director of Avico. "So, when selecting a cable for their new television or sound system they choose the cheapest.  Then, when they experience noisy or grainy television pictures, a flickering or pixilation of the picture (with digital television) or less than crystal clear sound, they blame it on the appliance or the reception unaware that a decent cable is the easiest and cheapest way to upgrade a system."

Avico says there are a few basic guidelines that will steer consumers in the right direction. For a start, the thicker the cable and the higher the purity of the copper in the cable, the better the quality of picture and sound.  However, beware of cables that simply use a thicker plastic coating to give the appearance of thicker cable.

"A rule of thumb, reliably used within the industry, is that the consumer should be prepared to spend about 10 - 15% of the cost of the appliance on cables," says Carver, "this way they can be fairly sure of getting a cable that will do justice to the system they have just invested in.

A catchword for good quality cables to look out for on packaging is OFC (oxygen-free copper) and numbers that show a minimum of 99.995 - this means the purity of the copper is 99.995 percent, the maximum being 99.9998 percent. Another factor to bear in mind is that cable lasts a lifetime - it is a one-off investment that does not deteriorate.

Avico's Origin brand of cables offers a range of high-end cables for all types of audio and visual connections - CD, DVD, turntables, set top digital boxes, television, plasma and projector and more. 

There are three levels of performance within the Origin brand of cables, each one ensuring the transmission of signals is faster and with less distortion than conventional cables. The quality of the materials used in the manufacture of the Origin cables means they are able to transmit uncompressed multi-channel digital audio and high definition view with full bandwidth.



Print this article
Email this story to a friend
Link this story:
Link this page to delicious Link this page to Digg Link this page to Furlit Link this page to News Vine Link this page to Reddit Link this page to Spurl Link this page to Yahoo My Web RSS this section

New LG 65   New LG 65" Ultra High Definition TV, Complete With Pop Down Speakers: REVIEW
LG Australia has finally rolled out their 65" Ultra High Definition TV offering in Australia and what you get is a TV that delivers a quantum leap in TV technology and surprisingly a significantly improved sound system that is delivered from pop down speakers but the big question is whether it is worth $6,999.
Product Rating 4.5

Westfield To Split   Westfield To Split
Shopping giant to separate ANZ, international operation
Product Rating 0

REVIEW:Note 3 Is The Best There Is In Phablet Smartphones   REVIEW:Note 3 Is The Best There Is In Phablet Smartphones
If you are one of those people who love technology but struggle to manage the hundreds of apps and the endless capabilities that today's smartphones are capable of delivering then the new Samsung Note 3 is not for you.
Product Rating 5

Get the latest news
Subscribe today for your daily news of consumer electronic news...
Get the latest news

reaches over 2 million consumers a year. Contact us today about special deals..

For more information ...

Apr/May 2011 issue

reviews the hot new iPhone attach device, the Zeppelin Air. And we look at what's going on in the tablet space...