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REAL SOUND / DIGITAL RADIO

Digital Radio Sales Take Off

By David Richards | Sunday | 13/05/2012

Digital radio sales continue to defy the retail downturn, recording sales of 88,004 in the first quarter of 2012.

This brings the total number of digital radios sold since the 2009 launch to 833,320 according to information from the Q1 2012, GfK Marketscope report released by Commercial Radio Australia (CRA) today.  


Click to enlarge

The first quarter figure for 2012, which includes the months of January, February and March, compare well to Q1 2011 at 53,996.  The largest number of digital radios sold in one quarter was recorded in Q4, 2011 with 141,384 radios sold.

Commercial Radio Australia chief executive officer, Joan Warner said: "The industry is very pleased with the take up of digital radio.  Although discretionary retail spending seems to be down, digital radios are affordable and continue to sell well."   

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