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REAL SOUND / INDUSTRY

Klipsch Cranks Up Their Brands With 'Made In USA Push'

By David Richards | Wednesday | 17/04/2013

US sound company Klipsch who acquired the Danish sound brand Jamo has moved to crank up their brands in Australia with the company calling upon the US Government to help them push their US heritage.

At a press Conference held at the American Club in Sydney the company went out of their way to stress that their products are not only made in the USA but the technology is very much American, they even rolled out US Government officials.

This is despite the fact that Jamo is very much a European brand that delivers European styling. In the past Klipsch products have looked like a lot of other US Hi Fi products, "dull and boring" said one observer.

According to Klipsch executives it is American Hi Fi technology that sets both brands apart with Jamo only being credited at yesterdays press conference for their "Danish" design skills despite the fact that the Danes have been delivering superior Hi Fi technology for decades. 

In Australia the Klipsch brand which includes a powerful sound bar and headphones, is only sold by Harvey Norman and selected Apple stores at a mass store level and by specialist dealers with very few other mass retailers stocking the brand. 

Now the Company is looking to expand their headphone range while also launching a new Klipsch 2.1 channel Stadium sound system which is tipped to cost between $2,000 and $3,000 dollars in Australia. 

The Bluetooth Wireless system which competes up against the $500 Sonos Play 3 speaker delivers multiple ways to connect to the device.

Made of die cast aluminium the system, which has a frequency response between 26Hz - 2400Hz +/-and a 400w amplifier, can be connected to using Airplay, DLNA and Optical Input. 

Available at the end of July some observers claim that the system will struggle to attract consumers if it is branded Klipsch.

This is a great system but at $3,000, which is what it could cost in Australia, it will have a lot of competition from similar products that are priced between $1,000 and $2,000. This should have been branded Jamo and given to the Danes to design.

Klipsch said that their 2013 headphone range has been improved and expanded and includes their patented oval ear tips which naturally fit the contours of an ear canal.

Distributed by Powermove, the headphones with their exclusive ear tips that deliver superior noise, as I discovered walking to the beach this morning, deliver excellent bass response. They also fit snugly into the ear without any pressure on the ear canal. 

In comparison to several other in-ear headphones we have tested lately these headphones are not only well priced at $150, they also deliver a superior sound to headphones we have tested that cost over $300.

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