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Bose Cuddles Up To More Retailers After Truce With CEDIA

By David Richards | Tuesday | 24/09/2013

Bose which recently cut a deal to sell its audio goods in JB Hi Fi stores after initially denying retailers access to certain Bose products has done another round of kissing and making up, this time with CEDIA.

After a big falling out, Bose is back exhibiting at the 2013 CEDIA show in the USA with company executives declaring their past fights as "water under the bridge".

Now the US audio company is openly soliciting retailers to stock its products. According to a CE Pro Brand Influence Study, 98 percent of integrators acknowledge that product brand names have value to their clients. In the same study, integrators reported that Bose was the second-most requested brand name by their clients (behind Samsung).

Bose claim that its speaker lines offer a complementary product line for integrators to go with its other high-end lines. They also enable integrators to capture a new potential customer base that they may have previously been turning away. 

At this year's CEDIA show Bose will be showcasing several products including its 46- and 55-inch VideoWave II TVs that combine a 1080p LED backlit display with a home theatre sound system built into the TV.  The rooms will also have on-demand demos of the Bose CineMate 1 SR soundbar and the company's BUILT-Invisible system.  Lastly, the company will be touting its new third-party control relationships with full setups of Control4 and RTI systems controlling lights and a Blu-ray player via an iPad. Bose also has relationships with Crestron and Savant.

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