When LG told me that they were set to get back into the PC market earlier this year I was sceptical, that was until I saw their new LG Z360 Ultrabook running Windows 8 all of a sudden you realise that the PC game today is as much about fashion and looks as it is performance and functionality.
The new LG Ultrabook is a serious contender to take on Apple, it is white, slim and very light thin, it weighs in at 1.1.5kg, and while it does not have a touch screen it does have a series of hot keys on the left side of the keyboard that make accessing key Windows 8 functions a breeze.
After using this device I found that I prefer the keys over having to keep prodding the corner of a screen to get access to a search function. Remember Windows 8 does not have a start button and tapping with a mouse or your finger on the side of a screen can be infuriating at the best of times.
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Women that I have shown this device to "absolutely" love it though I am sceptical as to how clean this matt white device can stay before you have to get the Ajax out to give it a good clean.
Straight up, this device is a serious contender to take on offerings from the likes of Acer, Asus, Dell and HP who for years have been making boring devices that are more bookends than devices that people want to flaunt.
It took Apple to shake up the market by delivering PC's that people wanted to expose to their friends and work colleagues.
If the white on the outside is not to your liking the bright full HD IPS 13.3 inch display screen that has a resolution of 1920x1080 should impress you with its wide viewing angle and its razor sharp display and excellent colour saturation.
Text is sharp and designs in packages like InDesign scream off the page. Watching a video or news or music clip shows the superiority that LG is able to deliver when it comes to display screens.
For LG display is a core part of their business offering, their TV's and monitors are among the most popular in the world, even Apple use LG display technology in their devices.
Under the bonnet a third generation Intel i5 processor delivers a solid performance, the 1.8GHz processor is supported by 4GB of Ram and a 128GB SSD flash drive. There is also some neat LG software that allows users to reboot their PC, do a recovery, and control power use along with Windows security management. The software is highly functional and easy to access.