Inside this TV is a dual core Intel processor which has led vendors like LG to load up their TV with applications. In the case of LG and Samsung, I believe they have gone overboard as the presence of so many applications when you first switch to home is intimidating and confusing. It looks more like a case of 'mine are bigger than yours' strategy.
What LG has done is deliver a superior looking screen for their applications that also allow users to customise their apps into separate user tabs. This is neat but working out how to do this is a whole different story.
When you click onto home what you get is 29 application options, it's a bit like 'WOW where do I go? What I do?'
What I would like to see is a simple bar that gives you the option of clicking TV, Settings, Applications, My Apps and Content.
This would allow you to step into a viewing zone of your choice quickly.
Inside LG's app world there are numerous choices, 3D video demos and video on demand services which give owners access to content; however, a lot of this content is either a good demo for what the TV can deliver or below par content. What is superior are the services like BigPond Movies and the ABC's iView service that allows one to catch up with missed programs minus TV commercials.
One thing missing from this TV is adaptive bit-rate streaming. Tthis will come as several organisations move to deliver content to TVs.
Users also have the option of six 1080p-ready inputs. One HDMI terminal also supports the latest Mobile High-Definition Link (MHL) function.